The concept of brand equity should be considered only from the perspective of the customer.

Name: The concept of brand equity should be considered only from the perspective of the customer.
Brand: Quizplus
Rating: 4.7 (31 reviews)

Question

Quizplus · Accepted Answer

While the perspective of the customer is important in determining brand equity, it is not the only factor to be considered. Brand equity also encompasses the reputation, recognition, and financial value of a brand as perceived by shareholders, employees, and other stakeholders.

The Concept of Brand Equity Should Be Considered Only from the Perspective