By trying and using brands,consumers learn how good (or bad)they are and what benefits they are (in)capable of delivering,which is known as the leveraging approach to enhancing brand equity.

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Quizplus · Accepted Answer

This process is actually known as the experiential learning approach to enhancing brand equity, not the leveraging approach. The leveraging approach involves using the brand's existing equity to support a new product or service.

By Trying and Using Brands,consumers Learn How Good (Or Bad)they