From the perspective of the customer,brand preference is the basic dimension of brand equity.

Name: From the perspective of the customer,brand preference is the basic dimension of brand equity.
Brand: Quizplus
Rating: 4.9 (41 reviews)

Question

Quizplus · Accepted Answer

Brand preference is indeed an important aspect of brand equity from the customer's perspective, but it is not the basic dimension. Brand equity encompasses a broader range of dimensions including brand awareness, perceived quality, brand associations, and brand loyalty, in addition to brand preference.

From the Perspective of the Customer,brand Preference Is the Basic