Co-branding occurs when two or more brands enter into a partnership that potentially serves to enhance both brands' equity and profitability.

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Co-branding is a strategic marketing initiative where two or more brands jointly promote a product or service to leverage their respective strengths and generate mutual benefits. The goal is to create a synergy that enhances the overall value proposition and appeals to a broader audience. By combining resources, expertise, and reputation, co-branding can result in increased customer loyalty, market share, and revenue.

Co-Branding Occurs When Two or More Brands Enter into a Partnership