The EquiTrend survey asks respondents to rate a number of brands in terms of which two dimensions?
A) quality and personality
B) awareness and image
C) familiarity and quality
D) image and quality
E) image and preference

Question

The EquiTrend survey asks respondents to rate a number of brands in terms of which two dimensions? 
A) quality and personality 
B) awareness and image 
C) familiarity and quality 
D) image and quality 
E) image and preference

Quizplus · Accepted Answer

The EquiTrend survey asks respondents to rate brands based on familiarity and quality, providing insights into consumer perceptions and brand strength in these two key dimensions.

The EquiTrend Survey Asks Respondents to Rate a Number of Brands