Specific measures that are used to judge marcom effectiveness are also called _____.
A) variables
B) metrics
C) coefficients
D) models
E) variances

Question

Specific measures that are used to judge marcom effectiveness are also called _____.
A) variables 
B) metrics 
C) coefficients 
D) models 
E) variances

Quizplus · Accepted Answer

Specific measures used to judge marcom effectiveness are commonly referred to as metrics. Metrics include measures such as brand awareness, recall and recognition, customer engagement, conversion rates, and return on investment (ROI). These metrics help marketers evaluate the impact of their campaigns and make data-driven decisions for future campaigns.

Specific Measures That Are Used to Judge Marcom Effectiveness Are