In using marketing-mix modeling,the finer,or more disaggregated,the data the better the analysis can be in determining which specific marketing mix elements are most and least effective in _____.
A) generating awareness
B) creating brand loyalty
C) developing new markets
D) reaching the current target market
E) driving sales

Question

In using marketing-mix modeling,the finer,or more disaggregated,the data the better the analysis can be in determining which specific marketing mix elements are most and least effective in _____.
A) generating awareness 
B) creating brand loyalty 
C) developing new markets 
D) reaching the current target market 
E) driving sales

Quizplus · Accepted Answer

The finer and more disaggregated data in marketing-mix modeling allows for a better analysis of which specific marketing mix elements are most and least effective in driving sales.

In Using Marketing-Mix Modeling,the Finer,or More Disaggregated,the Data the Better