The effect of marcom,or of its specific elements such as advertising,can be gauged in terms of whether it generates a reasonable _____.
A) return on marketing investment (ROMI)
B) return on customer investment (ROCI)
C) return on equity investment (ROEI)
D) return on brand investment (ROBI)
E) return on sales investment (ROSI)

Question

The effect of marcom,or of its specific elements such as advertising,can be gauged in terms of whether it generates a reasonable _____.
A) return on marketing investment (ROMI) 
B) return on customer investment (ROCI) 
C) return on equity investment (ROEI) 
D) return on brand investment (ROBI) 
E) return on sales investment (ROSI)

Quizplus · Accepted Answer

The most appropriate choice is A, return on marketing investment (ROMI), which evaluates the financial return generated by marketing activities, particularly advertising. The other options, such as return on customer investment (ROCI), return on equity investment (ROEI), return on brand investment (ROBI), and return on sales investment (ROSI), do not directly measure the effectiveness of marcom or advertising campaigns.

The Effect of Marcom,or of Its Specific Elements Such as Advertising,can