The first step in facilitating adoption is to make consumers aware of a new product's or service's existence.
Correct Answer:
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Q1: The four variables that influence the awareness
Q3: The most frequent type of patent in
Q4: The degree to which an innovation is
Q5: It is possible to quantify the five
Q6: Repeat purchasing is a function of advertising,coupons,distribution,and
Q7: Status from brand ownership is a form
Q8: Relative advantage is positively correlated with an
Q9: Relative advantage is a function of consumer
Q10: Consumer satisfaction is the major determinant of
Q11: The notions of trial and repeat purchase
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