Consumer satisfaction is the major determinant of repeat purchasing.
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Q5: It is possible to quantify the five
Q6: Repeat purchasing is a function of advertising,coupons,distribution,and
Q7: Status from brand ownership is a form
Q8: Relative advantage is positively correlated with an
Q9: Relative advantage is a function of consumer
Q11: The notions of trial and repeat purchase
Q12: Distribution is one of the variables that
Q13: Innovations that are compatible with a person's
Q14: The three main stages through which an
Q15: Compatibility refers to an innovation's degree of
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