Innovations that are compatible with a person's existing situation require more effort to incorporate into one's consumption lifestyle.
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Q8: Relative advantage is positively correlated with an
Q9: Relative advantage is a function of consumer
Q10: Consumer satisfaction is the major determinant of
Q11: The notions of trial and repeat purchase
Q12: Distribution is one of the variables that
Q14: The three main stages through which an
Q15: Compatibility refers to an innovation's degree of
Q16: Free samples is one of the factors
Q17: Demographics,distribution,and price are the factors that affect
Q18: In general,new brands that lend themselves to
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