The choice of a brand name can influence both the early trial of a new brand and its future sales volume.

Question

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The choice of a brand name can greatly impact the success of a new brand by affecting consumer perception, recognition, and loyalty. A well-chosen brand name can make a brand more memorable and easily identifiable, encouraging early trial and repeat purchases. On the other hand, a poorly chosen brand name may turn off potential customers or limit a brand's growth potential.

The Choice of a Brand Name Can Influence Both the Early