Brand names can influence consumers' perceptions and attitudes.

Question

Quizplus · Accepted Answer

Extensive research has shown that brand names can indeed influence consumers' perceptions and attitudes towards a product or service. A well-known and reputable brand name can create a sense of trust and confidence in the minds of consumers, while a lesser-known or negatively perceived brand name can have the opposite effect. Therefore, companies invest significant resources in developing and promoting their brand names to create positive associations with their products or services.

Brand Names Can Influence Consumers' Perceptions and Attitudes