Suggestive brand names provide consumers with the freedom to interpret benefit claims that best meet their needs.
Correct Answer:
Verified
Q16: Free samples is one of the factors
Q17: Demographics,distribution,and price are the factors that affect
Q18: In general,new brands that lend themselves to
Q19: Huge investments and concerted efforts to introduce
Q20: Trialability is the degree to which the
Q22: A patent for a new type of
Q23: In legal terms,brand names and logos are
Q24: The trial experience can reduce the consumer's
Q25: Brand names sometimes are made-up names rather
Q26: Legally,a patent provides the right to exclude
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