The notions of trial and repeat purchase are particularly apt for _____.

Question

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The notions of trial and repeat purchase are particularly relevant for inexpensive consumer packaged goods as these products have a high chance of being bought again by the same customer once they are satisfied with the product's quality and value for money. In contrast, high-end luxury goods may not see a lot of trial purchases, as customers may not be willing to spend large amounts of money on a product without prior research or recommendations. Industrial goods are also less likely to involve trial purchases as the buying decisions are usually made by trained professionals who have knowledge of the product specifications and technical details. Brand awareness and advertising efforts may be important for all types of products, but the focus on trial and repeat purchase is more relevant for consumer packaged goods.

The Notions of Trial and Repeat Purchase Are Particularly Apt