The degree to which a product innovation is perceived as better than existing alternatives is termed _____.

Question

Quizplus · Accepted Answer

Relative advantage refers to the extent to which a product innovation is perceived to be better than existing alternatives. Compatibility refers to the extent to which a product innovation is perceived as consistent with existing values, past experiences and customer needs. Complexity refers to the degree to which a product innovation is perceived as difficult to use or understand. Trialability refers to the ability of individuals to test and experiment with the product innovation. Observability refers to the extent to which the benefits of a product innovation are visible to others.

The Degree to Which a Product Innovation Is Perceived as Better