A new cosmetic product that matches consumers' needs,personal values,beliefs,and past consumption practices has the _____ innovation-related characteristic that increases the likelihood of adoption.

Question

Quizplus · Accepted Answer

Compatibility refers to the extent to which an innovation is consistent with the values, experiences, and needs of potential adopters. A new cosmetic product that matches consumers' needs, personal values, beliefs, and past consumption practices would have high compatibility and therefore a greater likelihood of adoption. The other innovation-related characteristics are: relative advantage (the degree to which an innovation is perceived as better than the existing alternatives), observability (the extent to which the benefits of an innovation are visible to others), complexity (the degree of difficulty in understanding and using the innovation), and trialability (the ability to try the innovation before making a commitment to adopt it).

A New Cosmetic Product That Matches Consumers' Needs,personal Values,beliefs,and Past