Marketers of truly innovative new products or manufacturers of products sold in locations where it is not possible to track customer purchases would not be able to make use of which targeting approach?
A) demographics
B) behaviorgraphics
C) psychographics
D) geodemographics
E) None of these is correct

Question

Marketers of truly innovative new products or manufacturers of products sold in locations where it is not possible to track customer purchases would not be able to make use of which targeting approach? 
A) demographics 
B) behaviorgraphics 
C) psychographics 
D) geodemographics 
E) None of these is correct

Quizplus · Accepted Answer

Behaviorgraphics rely on tracking customer purchases and behaviors, which is not possible in the given scenarios.

Marketers of Truly Innovative New Products or Manufacturers of Products