In general,_____ refers to information about consumers' attitudes,values,motivations,and lifestyles as they relate to buying behavior in a particular product category.
A) demographics
B) geodemographics
C) psychographics
D) holographics
E) biographics

Question

In general,_____ refers to information about consumers' attitudes,values,motivations,and lifestyles as they relate to buying behavior in a particular product category.
A) demographics 
B) geodemographics 
C) psychographics 
D) holographics 
E) biographics

Quizplus · Accepted Answer

Psychographics refers to information about consumers' attitudes, values, motivations, and lifestyles as they relate to buying behavior in a particular product category. Demographics (A) refer to statistical data relating to the population and particular groups within it, such as age, gender, education, income, etc. Geodemographics (B) combines geographic and demographic information to understand consumer behavior. Holographics (D) refers to technology related to 3D holograms. Biographics (E) is not a commonly used term in marketing research.

In General,_____ Refers to Information About Consumers' Attitudes,values,motivations,and Lifestyles as They