Nielsen Claritas' PRIZM NE,a geodemographic marketing service,has grouped U.S.neighborhoods into 66 clusters and given them descriptive names.The "Bohemian Mix" cluster would be expected to have all EXCEPT which of the following types of residents?
A) early adopters of products and services
B) urbanites
C) blue-collar workers
D) students
E) liberal people

Question

Nielsen Claritas' PRIZM NE,a geodemographic marketing service,has grouped U.S.neighborhoods into 66 clusters and given them descriptive names.The "Bohemian Mix" cluster would be expected to have all EXCEPT which of the following types of residents? 
A) early adopters of products and services 
B) urbanites 
C) blue-collar workers 
D) students 
E) liberal people

Quizplus · Accepted Answer

The "Bohemian Mix" cluster is characterized by young, liberal, urban-dwelling residents who are likely to be early adopters of products and services and include students. However, blue-collar workers do not fit into this cluster's demographics.

Nielsen Claritas' PRIZM NE,a Geodemographic Marketing Service,has Grouped U