_____ is a combination of demographic and lifestyle characteristics of consumers within clusters such as ZIP code areas.
A) Psychographics
B) Topographics
C) Geodemographics
D) Behaviorgraphics
E) Cosmographics

Question

_____ is a combination of demographic and lifestyle characteristics of consumers within clusters such as ZIP code areas.
A) Psychographics 
B) Topographics 
C) Geodemographics 
D) Behaviorgraphics 
E) Cosmographics

Quizplus · Accepted Answer

Geodemographics combines demographic and lifestyle characteristics of consumers within clusters such as ZIP code areas. Psychographics refers to personality traits, values, attitudes, and interests of consumers. Topographics and cosmographics are not commonly used terms in marketing research. Behaviorgraphics refers to consumer behavior and purchasing habits.

_____ Is a Combination of Demographic and Lifestyle Characteristics of Consumers