Which of the following is a VALS segment?
A) Innovators
B) Thinkers
C) Believers
D) Experiencers
E) All of these are correct.

Question

Which of the following is a VALS segment? 
A) Innovators 
B) Thinkers 
C) Believers 
D) Experiencers 
E) All of these are correct.

Quizplus · Accepted Answer

All of these segments are part of the VALS framework. Innovators are highly educated and financially successful individuals who are willing to take risks. Thinkers are practical and reflective consumers who value knowledge and intellectual pursuits. Believers are traditional and conservative individuals who prioritize stability and tradition in their lives. Experiencers are young and impulsive consumers who value excitement and variety.

Which of the Following Is a VALS Segment