Antonio is a practical,self-sufficient consumer who focuses on family,work,and physical recreation.He is only interested in material possessions that have a practical or functional purpose.He also likes to fix things,such as his car or things around his house.In terms of the VALS framework,Ken is a(n)_____.
A) Believer
B) Achiever
C) Striver
D) Maker
E) Survivor

Question

Antonio is a practical,self-sufficient consumer who focuses on family,work,and physical recreation.He is only interested in material possessions that have a practical or functional purpose.He also likes to fix things,such as his car or things around his house.In terms of the VALS framework,Ken is a(n)_____.
A) Believer 
B) Achiever 
C) Striver 
D) Maker 
E) Survivor

Quizplus · Accepted Answer

Antonio's focus on practical and functional possessions and his interest in fixing things aligns with the Maker segment in the VALS framework. Makers value self-sufficiency, practicality, and hands-on experiences. They enjoy creating or fixing things with their own skills and tools. This segment also values physical recreation, which Antonio also prioritizes. The other segments, such as Believer, Achiever, Striver, and Survivor, do not align as well with Antonio's characteristics.

Antonio Is a Practical,self-Sufficient Consumer Who Focuses on Family,work,and Physical