Which VALS segment is made up of young,enthusiastic,impulsive consumers?
A) Innovators
B) Believers
C) Achievers
D) Experiencers
E) Makers

Question

Which VALS segment is made up of young,enthusiastic,impulsive consumers? 
A) Innovators 
B) Believers 
C) Achievers 
D) Experiencers 
E) Makers

Quizplus · Accepted Answer

Experiencers are typically young, enthusiastic, and impulsive consumers who seek new experiences and are willing to take risks. They are more likely to spend their money on social activities, entertainment, and personal appearance, making them a target for companies that offer products that are trendy and fun.

Which VALS Segment Is Made Up of Young,enthusiastic,impulsive Consumers