A marketer positioning a product to appeal to members of the "Experiencers" category should emphasize all EXCEPT which of the following benefits?
A) fashion
B) entertainment
C) newness
D) economic
E) social

Question

A marketer positioning a product to appeal to members of the "Experiencers" category should emphasize all EXCEPT which of the following benefits? 
A) fashion 
B) entertainment 
C) newness 
D) economic 
E) social

Quizplus · Accepted Answer

The Experiencer category is characterized by individuals who are young, impulsive, and enjoy external stimulation through novel experiences. They prioritize fun, excitement, social and entertainment benefits over economic ones. Therefore, a marketer should emphasize fashion, entertainment, newness, and social benefits to appeal to this segment. Economic benefits would not be a priority for them.

A Marketer Positioning a Product to Appeal to Members of the "Experiencers