Which of the following is NOT a primary motivations dimension of the VALS psychographics classification model?
A) ideals
B) resources
C) achievement
D) self-expression
E) All of these are primary motivation dimensions.

Question

Which of the following is NOT a primary motivations dimension of the VALS psychographics classification model? 
A) ideals 
B) resources 
C) achievement 
D) self-expression 
E) All of these are primary motivation dimensions.

Quizplus · Accepted Answer

The primary motivation dimensions of the VALS psychographics classification model are ideals, achievement, and self-expression. Resources is not a primary motivation dimension but is a secondary characteristic that is used in combination with the primary motivations to further segment VALS groups.

Which of the Following Is NOT a Primary Motivations Dimension