_____ is based on demographic characteristics of consumers who reside within geographic clusters,such as ZIP code areas and neighborhoods.
A) Behaviorgraphics
B) Psychographics
C) Demographics
D) Geodemographics
E) Cosmographics

Question

_____ is based on demographic characteristics of consumers who reside within geographic clusters,such as ZIP code areas and neighborhoods.
A) Behaviorgraphics 
B) Psychographics 
C) Demographics 
D) Geodemographics 
E) Cosmographics

Quizplus · Accepted Answer

Geodemographics is the use of demographic characteristics of consumers who reside within geographic clusters, such as ZIP code areas and neighborhoods, to create a segmentation strategy.

_____ Is Based on Demographic Characteristics of Consumers Who Reside