Aspects of consumers' psychological makeup and lifestyles-including their attitudes,values,and motivation-comprise _____.
A) demographic characteristics
B) purchasing characteristics
C) behavioral characteristics
D) psychographic characteristics
E) physical characteristics

Question

Aspects of consumers' psychological makeup and lifestyles-including their attitudes,values,and motivation-comprise _____.
A) demographic characteristics 
B) purchasing characteristics 
C) behavioral characteristics 
D) psychographic characteristics 
E) physical characteristics

Quizplus · Accepted Answer

Psychological makeup and lifestyle factors such as attitudes, values, and motivation are collectively referred to as psychographic characteristics. These are different from demographic characteristics (A), which include factors like age, income, and education level, and behavioral characteristics (C), which relate to purchasing behavior such as brand loyalty or willingness to try new products. Physical characteristics (E) are also not relevant in this context as they refer to tangible attributes such as height, weight, or eye color.

Aspects of Consumers' Psychological Makeup and Lifestyles-Including Their Attitudes,values,and Motivation-Comprise