Technological advances in marketing bring with them increased ability to serve consumers but also at the risk of _____.
A) competitive espionage
B) invading privacy
C) increased costs
D) losing competitive advantage
E) technological breakdowns

Question

Technological advances in marketing bring with them increased ability to serve consumers but also at the risk of _____.
A) competitive espionage 
B) invading privacy 
C) increased costs 
D) losing competitive advantage 
E) technological breakdowns

Quizplus · Accepted Answer

Technological advances in marketing provide more personal data of consumers, which increases the risk of invading consumer privacy. Companies must be cautious in collecting, storing, and using consumer data to avoid breaching their privacy. This also includes ensuring their data is secure and not vulnerable to cyber-attacks or data breaches.

Technological Advances in Marketing Bring with Them Increased Ability to Serve