In positioning their brands,marketing communicators draw meaning from the culturally constituted world and transfer that meaning to their brands.

Question

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Marketing communicators aim to connect their brands with the cultural values and meanings held by their target audience. They leverage cultural symbols and references to create brand meaning and associations that resonate with consumers. As such, the statement is true - marketing communicators draw meaning from the culturally constituted world and transfer that meaning to their brands.

In Positioning Their Brands,marketing Communicators Draw Meaning from the Culturally