Sophisticated practitioners realized that demographic information tells only part of the story about consumers' buying preferences and purchase behaviors,and began investigating consumers' _____ characteristics as a means of obtaining a richer understanding of consumer behavior.
A) geographic
B) economic
C) census data
D) psychographic
E) holographic

Question

Sophisticated practitioners realized that demographic information tells only part of the story about consumers' buying preferences and purchase behaviors,and began investigating consumers' _____ characteristics as a means of obtaining a richer understanding of consumer behavior.
A) geographic 
B) economic 
C) census data 
D) psychographic 
E) holographic

Quizplus · Accepted Answer

Psychographic characteristics relate to consumers' personalities, values, interests, and lifestyles. These factors provide insight into why individuals make certain purchases and how they behave as consumers. Demographic information is important but does not provide as much depth in understanding consumer behavior.

Sophisticated Practitioners Realized That Demographic Information Tells Only Part of the Story