Brand positioning is an essential preliminary activity,or fundamental decision,to developing a successful marcom program.

Question

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Brand positioning plays a crucial role in determining the target audience, message, and communication channels for a marcom program. It helps to differentiate the brand from its competitors and create a unique identity in the marketplace. Hence, it is an essential preliminary activity in developing an effective marketing communication strategy.

Brand Positioning Is an Essential Preliminary Activity,or Fundamental Decision,to Developing