In the VALS framework,"Believers" _____.
A) exhibit high energy levels, which they devote to physical exercise and social activities
B) are predictable consumers who favor established brands and American-made products
C) are responsible, well educated professionals who are well informed about current events
D) are a politically conservative group who respects authority and the status quo
E) are successful, sophisticated, take-charge people with high self-esteem

Question

In the VALS framework,"Believers" _____.
A) exhibit high energy levels, which they devote to physical exercise and social activities 
B) are predictable consumers who favor established brands and American-made products 
C) are responsible, well educated professionals who are well informed about current events 
D) are a politically conservative group who respects authority and the status quo 
E) are successful, sophisticated, take-charge people with high self-esteem

Quizplus · Accepted Answer

Believers in the VALS framework are described as traditional, conservative, and favor established brands and American-made products. They also tend to be religious and respect authority, which aligns with the description given in option B. The other options do not accurately describe the Believers segment.

In the VALS Framework,"Believers" _____