A brand's _____ represents the key feature,benefit,or image that it stands for in the target audience's collective mind.
A) logo
B) name
C) positioning
D) placement
E) semiotics

Question

A brand's _____ represents the key feature,benefit,or image that it stands for in the target audience's collective mind.
A) logo 
B) name 
C) positioning 
D) placement 
E) semiotics

Quizplus · Accepted Answer

A brand's positioning represents the key feature, benefit, or image that it stands for in the target audience's collective mind. This is how a brand differentiates itself from competitors and creates a unique place in the market. A logo and name may contribute to a brand's image and recognition, but they are not the sole representation of a brand's positioning. Placement and semiotics also play a role in a brand's overall image and perception, but they are not the core element that defines a brand's identity.

A Brand's _____ Represents the Key Feature,benefit,or Image That It