Product-related and not-product-related features make up brand _____.
A) benefits
B) positions
C) targets
D) goals
E) attributes

Question

Product-related and not-product-related features make up brand _____.
A) benefits 
B) positions 
C) targets 
D) goals 
E) attributes

Quizplus · Accepted Answer

Brand attributes can be both product-related (such as quality or price) and not-product-related (such as brand personality or image). Benefits, positions, targets, and goals are all aspects of branding, but specifically refer to different areas of brand strategy and marketing.

Product-Related and Not-Product-Related Features Make Up Brand _____