If a firm is unable to determine a segment's size or purchasing power,this may indicate that which criteria for segment effectiveness cannot be met?
A) Measurable
B) Substantial
C) Accessible
D) Differential
E) Actionable

Question

If a firm is unable to determine a segment's size or purchasing power,this may indicate that which criteria for segment effectiveness cannot be met? 
A) Measurable 
B) Substantial 
C) Accessible 
D) Differential 
E) Actionable

Quizplus · Accepted Answer

The measurability criterion refers to the ability to determine the size, purchasing power, and profiles of the segments, which is directly related to the issue described.

If a Firm Is Unable to Determine a Segment's Size