A good positioning statement should satisfy which of the following?
A) It should reflect a brand's competitive advantage.
B) It should motivate consumers to action.
C) It should be based on product-related attributes.
D) a and b only
E) a, b, and c

Question

A good positioning statement should satisfy which of the following? 
A) It should reflect a brand's competitive advantage. 
B) It should motivate consumers to action. 
C) It should be based on product-related attributes. 
D) a and b only 
E) a, b, and c

Quizplus · Accepted Answer

A good positioning statement should reflect a brand's competitive advantage and motivate consumers to action. It can be based on product-related attributes, but it doesn't have to be. Therefore, options A and B are correct, while option C is not always necessary.

A Good Positioning Statement Should Satisfy Which of the Following