The most prevalent form of brand-benefit positioning is appeals to ______ .
A) attitudes
B) symbolic needs
C) functional needs
D) experiential needs
E) economic needs

Question

The most prevalent form of brand-benefit positioning is appeals to ______ .
A) attitudes 
B) symbolic needs 
C) functional needs 
D) experiential needs 
E) economic needs

Quizplus · Accepted Answer

Functional needs are the most prevalent form of brand-benefit positioning, focusing on the tangible and practical benefits of the product or service. This includes features such as convenience, durability, and price. While appeals to other needs such as symbolic, experiential or economic may also be used in brand positioning, they are not as prevalent as functional benefits. Attitudes, on the other hand, are not benefits but rather mental states or beliefs held by individuals.

The Most Prevalent Form of Brand-Benefit Positioning Is Appeals to ______