According to classical conditioning,repeated association with the purchase of a product (CR)will encourage consumers to seek exposure to advertisements (CS)in order to achieve an unconditioned response (UR).

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In classical conditioning, the conditioned stimulus (CS) leads to the conditioned response (CR), not the other way around. The CS (e.g., advertisements) would be associated with an unconditioned stimulus (US) that naturally elicits an unconditioned response (UR), such as pleasure from using a product. Over time, exposure to the CS alone can elicit the CR, which is similar to the UR.

According to Classical Conditioning,repeated Association with the Purchase of a Product