Persuasion is the essence of marketing communications.

Name: Persuasion is the essence of marketing communications.
Brand: Quizplus
Rating: 4.7 (47 reviews)

Question

Quizplus · Accepted Answer

Persuasion is the act of convincing someone to take a particular action or adopt a certain point of view. In marketing communications, the ultimate goal is to persuade the target audience to buy a product or service, subscribe to a service, or take some other desired action. Therefore, persuasion is indeed the essence of marketing communications.

Persuasion Is the Essence of Marketing Communications