Voluntary attention occurs when a person is attracted to a stimulus and continues to pay attention because it holds his or her interest.
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Q21: The affective component of attitudes focuses on
Q22: Which of the following statements reflects the
Q23: Which of the following statements reflects the
Q24: According to the ELM theory,people experience only
Q25: Involuntary attention requires little or no effort
Q27: Marketers can enhance consumers' opportunity to encode
Q28: Attitudes are hypothetical constructs.
Q29: Persuasion is an effort by a marketing
Q30: The conative component of attitude represents one's
Q31: Persuasion is the essence of marketing communications.
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