According to the ELM theory,people experience only temporary attitude changes when persuaded via the peripheral route.

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According to the ELM theory, people who are persuaded via the peripheral route are more likely to experience temporary attitude changes because they are not deeply processing the message and are influenced by superficial cues. In contrast, people who are persuaded via the central route engage in more thoughtful and deeply processing of the message, which can lead to more sustained attitude changes.

According to the ELM Theory,people Experience Only Temporary Attitude Changes