When elaboration likelihood is high,the receiver will focus predominantly on peripheral cues rather than message arguments.

Question

Quizplus · Accepted Answer

When elaboration likelihood is high, the receiver will focus predominantly on message arguments and engage in central route processing, rather than relying on peripheral cues. It is only when elaboration likelihood is low that peripheral cues may have a greater influence on the receiver's attitude formation and persuasion.

When Elaboration Likelihood Is High,the Receiver Will Focus Predominantly on Peripheral