When applying classical conditioning in advertising,the advertised brand would be the conditioned stimulus.

Question

Quizplus · Accepted Answer

In classical conditioning, the conditioned stimulus is the stimulus that elicits a response only after learning has occurred, and in advertising, the brand being advertised is the stimulus that is repeatedly paired with other stimuli (such as positive emotions, attractive celebrities, or desirable outcomes) in order to create a positive response in consumers. Therefore, the advertised brand can be considered the conditioned stimulus in classical conditioning-based advertising strategies.

When Applying Classical Conditioning in Advertising,the Advertised Brand Would Be