Peripheral cues may play a more important role than message arguments in determining the outcome of a persuasive effort.

Question

Quizplus · Accepted Answer

Peripheral cues are often associated with cues such as attractiveness, expertise, and credibility of the source of the persuasive message, which can have a stronger impact on individuals than the actual message arguments. Research has shown that individuals may rely more on peripheral cues when they are not motivated to engage in central processing of the message arguments.

Peripheral Cues May Play a More Important Role Than Message