The cognitive component of an attitude represents one's behavioral tendency.
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Q3: A television commercial's peripheral cues could be
Q4: Support arguments arise when the receiver challenges
Q5: Outcomes are the consumer's subjective probability assessments,or
Q6: Attitudes are learned.
Q7: The theory of reasoned action proposes that
Q9: Consumers are more likely to adopt an
Q10: Reciprocation can happen with individual consumers,but not
Q11: Counterarguments occur when a receiver agrees with
Q12: Beliefs involve those aspects of product ownership
Q13: Peripheral cues may play a more important
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