The theory of reasoned action proposes that all forms of planned and reasoned behavior have two primary determinants: attitudes and normative influences.
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Q2: Motivation is high when a message relates
Q3: A television commercial's peripheral cues could be
Q4: Support arguments arise when the receiver challenges
Q5: Outcomes are the consumer's subjective probability assessments,or
Q6: Attitudes are learned.
Q8: The cognitive component of an attitude represents
Q9: Consumers are more likely to adopt an
Q10: Reciprocation can happen with individual consumers,but not
Q11: Counterarguments occur when a receiver agrees with
Q12: Beliefs involve those aspects of product ownership
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