Motivation is high when a message relates to a person's present goals and needs.
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Q1: Elaboration involves the matter of whether it
Q3: A television commercial's peripheral cues could be
Q4: Support arguments arise when the receiver challenges
Q5: Outcomes are the consumer's subjective probability assessments,or
Q6: Attitudes are learned.
Q7: The theory of reasoned action proposes that
Q8: The cognitive component of an attitude represents
Q9: Consumers are more likely to adopt an
Q10: Reciprocation can happen with individual consumers,but not
Q11: Counterarguments occur when a receiver agrees with
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