The three strategies for changing attitudes include influencing consumers' brand-related beliefs,influencing existing evaluations,and adding an entirely new outcome into how consumers judge brands in a product category.
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Q9: Consumers are more likely to adopt an
Q10: Reciprocation can happen with individual consumers,but not
Q11: Counterarguments occur when a receiver agrees with
Q12: Beliefs involve those aspects of product ownership
Q13: Peripheral cues may play a more important
Q15: When applying classical conditioning in advertising,the advertised
Q16: The affective component of an attitude refers
Q17: When using classical conditioning in advertising,peripheral cues
Q18: The personal relevance that a communication has
Q19: When elaboration likelihood is high,the receiver will
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