Which point of view asserts that it is unsuitable to use sales as the objective for a branded product's marcom effort?
A) traditional view
B) common view
C) communications view
D) heretical view
E) revolutionary view
Correct Answer:
Verified
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Q70: Presales objectives are commonly referred to as
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Q72: The _ function refers to the relationship
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Q76: The heretical view states that advertising objectives
Q77: The traditional view states that advertising objectives
Q78: The assessment of marcom effectiveness should include,but
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